The Power of Story in Marketing

by Ruth Dibble Seth Godin, a writer, thinker, and former business executive, explains marketing best. Godin writes, “If you need to persuade someone to take action, you’re doing marketing.”  A common misconception is that marketing is a department within a company where the artists, writers, and trend-setters get together and promote anything and everything for the company, but that the entire company is not involved … Continue reading The Power of Story in Marketing

Alpha Chapter

Using Online Education to Meet Learners Where They’re At: A Conversation with Phi Beta Sigma Fraternity, Inc.

Online learning is a value add for organizations that want to meet membership and stakeholders where they’re at. It puts the agency into the hands of the learner by allowing them to review content as many times as they want, and within their own busy schedule. Whether out of necessity or desire, implementing online education creates flexibility for the learner, and ensures important information is … Continue reading Using Online Education to Meet Learners Where They’re At: A Conversation with Phi Beta Sigma Fraternity, Inc.

Resilience and COVID-19: College Student Mental Health, Mary McLeod Bethune and Finding Silver Linings

Let me say, right out of the gate, a global pandemic is NOT a good thing.  Death, prolonged illness, economic hardships, and despair … as I search for a silver lining, I’m NOT advocating for COVID-19.  But, humans are incredibly adaptable (Massey, 2013).  No doubt there’s plenty of “bad news” right now;  I’ve also heard families talk about how nice it is to eat dinner together again, enjoy a … Continue reading Resilience and COVID-19: College Student Mental Health, Mary McLeod Bethune and Finding Silver Linings

Work in the Remote Real World: A Recent Post-Grad’s Reflection

By: Kathleen Stedman If you had asked me what I’d be doing in the summer after college graduation, chances are low I’d respond with work that had anything to do with organizational management. When the Covid-19 chaos arrived, I found myself at home, finishing my last semester of college remotely and asynchronously. I was already deeply entrenched in the process of applying to research positions, … Continue reading Work in the Remote Real World: A Recent Post-Grad’s Reflection

Cancel Culture and College Student Mental Health (Part 2): Addressing the Behavior to Benefit the Canceled, Those Who Fear Being Canceled, and the Canceler

by Dawn Wiese In Cancel Culture and College Student Mental Health (Part 1): Crippling the Canceled, Those Who Fear Being Canceled, and the Canceler, I provided an overview of cancel culture and how it affects the mental health and development of those who have been canceled, those who fear being canceled, and the canceler (Douglas, 2019; LeBlanc and Marques, 2019; Seemiller and Grace, 2019; The Jed Foundation, 2020, Wiese, … Continue reading Cancel Culture and College Student Mental Health (Part 2): Addressing the Behavior to Benefit the Canceled, Those Who Fear Being Canceled, and the Canceler

Cancel Culture and College Student Mental Health (Part 1): Crippling the Canceled, Those Who Fear Being Canceled, and the Canceler

by Dawn Wiese Andi Moritz – a name you’ve likely never heard. While a freshman at Bryn Mawr in 2016, she posted on a college ride-share board that she was seeking transportation to a political rally.  She didn’t get the ride; instead, she was excoriated by her peers for wanting to attend the rally.  As a student already struggling with anxiety and depression, she dropped out of … Continue reading Cancel Culture and College Student Mental Health (Part 1): Crippling the Canceled, Those Who Fear Being Canceled, and the Canceler