by Ruth Dibble Seth Godin, a writer, thinker, and former business executive, explains marketing best. Godin writes, “If you need to persuade someone to take action, you’re doing marketing.” A common misconception is that marketing is a department within a company where the artists, writers, and trend-setters get together and promote anything and everything for the company, but that the entire company is not involved … Continue reading The Power of Story in Marketing
Online learning is a value add for organizations that want to meet membership and stakeholders where they’re at. It puts the agency into the hands of the learner by allowing them to review content as many times as they want, and within their own busy schedule. Whether out of necessity or desire, implementing online education creates flexibility for the learner, and ensures important information is … Continue reading Using Online Education to Meet Learners Where They’re At: A Conversation with Phi Beta Sigma Fraternity, Inc.
“I feel like we should have more structure,” a young professional who works for a Board shared with me recently. While working in a nonprofit “start-up” (yes, start-ups aren’t always for-profit companies), I was asked, “What advice would you give me, knowing what you know and doing what you do?” She’d been working with a consultant on a strategic plan for the past year and, … Continue reading Board Fundamentals
Many organizations and nonprofits seek to make a positive impact on the people they serve by providing programs and services. Significant resources, including time, staffing, and money, are invested in providing programs and services intended to bring upon certain outcomes. While observation can be an effective tool in assessing the successful fulfillment of outcomes related to a program or service, other methods of research and … Continue reading Using Research for Program Efficacy and Improvement: A Conversation with Kappa Alpha Order
When looking up examples of oxymorons I expected to see the term ‘Holiday Stress’ at the top of the list right next to ‘sweet sorrow’ and ‘passive aggressive’. But what I’ve come to realize is that for many people, the terms ‘Merry Christmas’ or ‘Happy Holidays’ are likely more synonymous oxymorons. If you’re like me, holiday stress has become a natural part of the season. … Continue reading Managing Holiday Stress
Finishing a race. Reaching the top of the mountain. Mastering a new skill. Big or small, achieving a goal is exhilarating. Beyond a sense of accomplishment, setting and achieving goals can have positive psychological outcomes such as increased energy, persistence, and motivation (Locke & Latham, 2012). The benefits of good goal setting do not just apply to individuals, but organizations too. Goal setting has been … Continue reading Developing 2021 Goals Backed by Research and Data
Let me say, right out of the gate, a global pandemic is NOT a good thing. Death, prolonged illness, economic hardships, and despair … as I search for a silver lining, I’m NOT advocating for COVID-19. But, humans are incredibly adaptable (Massey, 2013). No doubt there’s plenty of “bad news” right now; I’ve also heard families talk about how nice it is to eat dinner together again, enjoy a … Continue reading Resilience and COVID-19: College Student Mental Health, Mary McLeod Bethune and Finding Silver Linings