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Are You Ready to See Your Fixer-Upper?
Plaid Insights

Are You Ready to See Your Fixer-Upper?

In January 2021, Chip and Joanna Gaines aired the first episode of their rebranded home improvement show, Fixer Upper: Welcome Home. Similar to the original show, Fixer Upper: Welcome Home features ho…

The Power of Story in Marketing
Plaid Insights

The Power of Story in Marketing

by Ruth Dibble Seth Godin, a writer, thinker, and former business executive, explains marketing best. Godin writes, “If you need to persuade someone to take action, you’re doing marketing.” A common m…

Boardroom
Plaid Insights

Board Fundamentals

“I feel like we should have more structure,” a young professional who works for a Board shared with me recently. While working in a nonprofit “start-up” (yes, start-ups aren’t always for-profit compan…