by Ruth Dibble Seth Godin, a writer, thinker, and former business executive, explains marketing best. Godin writes, “If you need to persuade someone to take action, you’re doing marketing.” A common misconception is that marketing is a department within a company where the artists, writers, and trend-setters get together and promote anything and everything for the company, but that the entire company is not involved … Continue reading The Power of Story in Marketing
Online learning is a value add for organizations that want to meet membership and stakeholders where they’re at. It puts the agency into the hands of the learner by allowing them to review content as many times as they want, and within their own busy schedule. Whether out of necessity or desire, implementing online education creates flexibility for the learner, and ensures important information is … Continue reading Using Online Education to Meet Learners Where They’re At: A Conversation with Phi Beta Sigma Fraternity, Inc.