by Ruth Dibble Seth Godin, a writer, thinker, and former business executive, explains marketing best. Godin writes, “If you need to persuade someone to take action, you’re doing marketing.”  A common misconception is that marketing is a department within a company where the artists, writers, and trend-setters get together and promote anything and everything for the company, but that the entire company is not involved … Continue reading The Power of Story in Marketing

“I feel like we should have more structure,” a young professional who works for a Board shared with me recently.  While working in a nonprofit “start-up” (yes, start-ups aren’t always for-profit companies), I was asked, “What advice would you give me, knowing what you know and doing what you do?” She’d been working with a consultant on a strategic plan for the past year and, … Continue reading Board Fundamentals